Cream Of Wheat Image. Get your next spoonful of our delicious and filling breakfast at these retailers. Cream of Wheat fans might wonder how the anonymous smiling chef perpetuates systemic racism, but they know better than to voice their doubts out loud.
LONDON (Reuters) - B&G Foods is reviewing the packaging of its Cream of Wheat porridge, becoming the fourth brand with an African American mascot to "We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to.
A Latin American version adds chopped fruit, such as bananas, berries or mangoes.
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Cream of Wheat is now re-evaluating its black mascot following announcements by Aunt Jemima and Uncle Ben's that they would overhaul their controversial Since then, the image has been updated to make it less offensive, however, experts claim that the racist undertones remain. Cream of Wheat is now re-evaluating its black mascot following announcements by Aunt Jemima and Uncle Ben's that they'd overhaul their controversial. The US brand features a black chef character.
