Aunt Jemima Changed Her Image. Owned by the Quaker Oats Company, Aunt Jemima first We are starting by removing the image and changing the name. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough." This decision caused some online outrage as social media users.
The company, a subsidiary of PepsiCo and owner of the Aunt Jemima brand, made the announcement Wednesday. "We recognize Aunt Jemima's origins are based on a racial stereotype.
Owned by the Quaker Oats Company, Aunt Jemima first We are starting by removing the image and changing the name.
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While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough." This decision caused some online outrage as social media users. Aunt Jemima is being rebranded with a new name and image, parent company Quaker Oats has announced, acknowledging that "We are starting by removing the image and changing the name. Her image has evolved over the years to meet socially acceptable standards of the times, but the brand could not shake its history of racial stereotypes.
